Does anyone else out there hate Tim Horton’s ads as much as I do? The “Steeped” ad was really stupid. Someone needs to inform the good folks at Timmy Ho’s that all tea is, in fact, steeped. That’s what it does…it steeps.
This new ad of theirs is just as stupid…the girl sitting there eating yogurt with people staring in the window…and she says, “It’s non-fat!” So what? Who cares?
I seriously think that Tim Horton’s has decided that the best way to advertise to us is to piss us off. Great campaign guys…another brilliant decision made in Toronto…centre of the universe…
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Good call, ck! And what was up with those lameass massive spoon commericals. “I brought a shovel because I hear the hearty vegetable soup has really big vegetables!” Give me a break! First of all, the “new” hearty vegetable soup seems to have smaller vegetables than the old one. Secondly half the time I go to Tim Hortons they aren’t even serving that much-advertised soup. Thirdly does the fact that my intellect is superior to that of a doorknob exclude me from patronizing Tim Hortons?
I knew there was an ad series that I had forgotten about! The giant vegetables…
It was kinda cute when they advertised about all these Canadians who were living abroad and would get special orders of Horton’s Coffee to help them feel “at home.” They did a great job a few years ago marketing themselves as a real piece of Canadiana with those feel-good ads.
And who didn’t love, “You’ve always got time…” But the new ones suck.
Given that Tim Hortons is now owned by Wendy’s they probably have to avoid playing up the Canadian thing too much. The same happened to Molson. The crux of their message was that they were Canadian. Well since they became part of Coors, their ads have had to move away from this wildly successful approach.
I really hate the yoghurt lady. Every time I see that ad, I just want to punch her ugly face in. But then I wondered, do I think that because she’s old? Or a little frumpy? Am I completely shallow, or is she just so fucking annoying that she looks frumpy and ugly and requiring of a face-smash?! Thank you for putting my “self doubt” to rest.
I’m really glad that we agree on this one. For me it’s the frumpy factor combined with “Why is she eating yogurt in the display window of a furniture store?” and “Why do all these people find it so shocking that she is eating yogurt in the window?” and “Why does she think that non-fat has anything to do with why they think she’s a freak?” Ahh…..nothing like a good 2-minute hate…
Yeah we should organize a week long hate-a-thon a la 1984!
By the way, those foreign traveller Tim Hortons ads never really cut it for me. If you really have back-packed through europe, you would know that even when you had to slum it at mcdonalds due to funds, you could get a better coffee than Timmy Ho’s. Sorry Timmy! I like your coffee, but I didn’t miss you in Europe! They should have set the ads in SE ASia… Now there’s some low coffee standards!
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